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Main page text. In the direct mail section, I give you explicit instructions on how to construct an offer, and mail just 50 or 100 letters - right from your kitchen table. This is a test. Suppose you test by mailing to 100 names, and you make a big $16 profit. “So? So what?” you say, “That ain’t gonna pay my rent.” Hang on, baby, I know 16 bucks won’t buy you much more than a tank of gas, a Big Mac and a Coke, but I say it is a big deal. A very big deal. Because, now you take the same offer, same product, and mail it to 400 names, and make $64. Next, mail to 800 names and make $128. Step by step. See: almost no risk. I show you exactly how to do this. Each step makes you money - or you stop.

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GETTING RICH FROM DIRECT MAIL

In the direct mail section, I give you explicit instructions on how to construct an offer, and mail just 50 or 100 letters - right from your kitchen table. This is a test. Suppose you test by mailing to 100 names, and you make a big $16 profit. “So? So what?” you say, “That ain’t gonna pay my rent.” Hang on, baby, I know 16 bucks won’t buy you much more than a tank of gas, a Big Mac and a Coke, but I say it is a big deal. A very big deal. Because, now you take the same offer, same product, and mail it to 400 names, and make $64. Next, mail to 800 names and make $128. Step by step. See: almost no risk. I show you exactly how to do this. Each step makes you money - or you stop.

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