Direct Marketing Strategies

Over 150 of Jeffrey Dobkin's articles have been published in well over 250 magazines. If that isn’t enough, here’s his fifth book:

Direct Marketing Strategies
(Forget Theory - Here's What Really Works!) is a brand new collection of author Dobkin's articles on marketing, direct marketing and - oddly enough for a marketing book: humor.

"Some articles are fast, fun and funny!” says Dobkin with a smile. “And some are so academic… I don't even like them!" he continues about this collection. But all articles are densely-packed with incredibly practical and useful tips and techniques in successful direct marketing methods.

In his own ultra-smooth conversational style of writing, the well-seasoned author makes sure this book is a reference tool that belongs in every business library. It’s an easy-to-read mix with a plethora of new ideas in addition to his thoroughly-tested solid standards.

Over 25 independent articles give the reader a chance to jump in anywhere and read a single article of interest, or start at the beginning and learn the techniques and tactics of a real world, hard-working marketing plan. Guaranteed to increase the effectiveness of any campaign in a few nights of easy and enjoyable reading or money back from publisher. Buy this book once - use the ideas forever.

Learn insider secrets of marketing, advertising, direct mail and public relations in an incredible fast-paced and fun read.

Independent articles make this book a wonderful 10 minute-at-a-time read. Not One Wasted Page. Dobkin over-delivers on useable tips - stuff you never learned in college that make your phone ring.

Direct Marketing Strategies, © 2008. New from The Danielle Adams Publishing Company, P.O. Box 100, Merion Station, PA 19066 Phone 610-642-1000. Call Toll Free 800-234-IDEA. Available in paperback in bookstores, on on-line, or an e-book for immediate delivery.

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